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Created in 1933, the National Union of Direct Communication (SNCD) is the leading professional association for businesses using and supporting multichannel direct marketing and customer relationship techniques. (It can be compared to the US and UK  DMA-Direct Marketing Association).

As a union, it is devoted to defending and promoting multichannel direct marketing businesses.

It represents all BtoB and BtoC digital and multichannel direct marketing businesses: datamining, research and analytics, data processing and quality, targeting and personalization, CRM and e-CRM, offline and online mail businesses, acquisition and loyalty techniques, emailing, social media, mobile media, broadcasting…

The SNCD has over 140 company members who have undertaken to provide their clients with the best services following the professional code of ethics, and the good practices in the fields of databases, list rental, IT services, personalization, electronic direct communication and targeted advertising.